AUTHOR

Masal Keser

E-commerce & performance editor

Writes about Shopify, marketplaces and Google and Meta advertising, and argues that budget, measurement and operations must be planned together.

E-commerce27 Sep 2026

Marketplaces bring traffic, your own store brings margin and customer data. A practical way to decide where to start, and when to run both.

Masal Keser3 min

Advertising27 Sep 2026

A high ROAS can hide unprofitable campaigns and a low one can hide your best growth. What to look at alongside it.

Masal Keser2 min

E-commerce27 Sep 2026

Moving to Shopify is mostly about data, URLs and tracking. A step-by-step plan to migrate without losing orders, rankings or customer trust.

Masal Keser3 min