INSIGHTS

Read before you decide.

Practical, independent guides on e-commerce, advertising, tracking and web, written for decision-makers.

28 articles found.

This is our English guide selection. Türkçe yazı arşivi contains additional articles in Turkish.

Social media

A guide to corporate social media management

Plan corporate social media through useful content, production, approvals, responses and reporting. Discuss a clear agency scope with WeAreMedia.

WeAreMedia7 min
SEO & content

Being understood in Google and AI-powered search

Make your website clearer for Google and AI-powered search. Practical SEO, useful content, trustworthy evidence and routes to a relevant agency conversation.

WeAreMedia11 min
Brand & design

How to Write a Useful Design Brief

Explain the decision the design must support, then specify the audience, message, surfaces and delivery requirements.

Sema El2 min
Advertising & measurement

How to Read a Digital Advertising Report

Start with the result definition, reporting period and data source before comparing spend, enquiries or revenue.

Sema El2 min
Advertising

Google Ads Account Setup: 15 Checks Before Launch

Check ownership, billing, conversions, targeting and budgets before launch. A practical 15-point Google Ads account checklist with clear acceptance criteria.

Masal Keser12 min

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