Google Ads Account Setup: 15 Checks Before Launch
Check ownership, billing, conversions, targeting and budgets before launch. A practical 15-point Google Ads account checklist with clear acceptance criteria.
12 min
INSIGHTS
Read before you decide.
Practical, independent guides on e-commerce, advertising, tracking and web, written for decision-makers.
Using Social Proof on Your Website: A Practical Guide
Use customer comments and project posts responsibly. A practical guide to permission, context, mobile presentation, review stars and measurement.
13 min
Local SEO Guide: Business Profiles, Pages and Enquiries
Build a practical local SEO plan with accurate business profiles, useful service pages, genuine reviews and meaningful enquiry measurement.
13 min
10 Costly Google Ads Campaign Mistakes and How to Fix Them
Find Google Ads mistakes in conversion tracking, targeting, budgets and landing pages. Ten practical checks with examples and a clear order for fixing problems.
13 min
Project Photography for Image SEO: A Practical Guide
Prepare project photographs for image SEO with practical steps for selection, cropping, file size, alt text, mobile checks and meaningful measurement.
13 min
Shopify Store Setup: 12 Decisions Before Choosing a Theme
Define product data, payments, delivery and team responsibilities before choosing a Shopify theme. Turn 12 decisions into a practical store brief.
13 min
Turning Social Media Interest into Website Conversions
Connect social posts to the right website journey. A practical guide to landing pages, mobile forms, campaign links and measuring real enquiries.
12 min
How to Plan a Corporate Website and Online Store Together
Plan brand pages and ecommerce together, from scope and product data to checkout, integrations, measurement and a practical launch checklist.
13 min
Ecommerce SEO: Categories, Products and Filters
Give categories, products and filters distinct roles. Practical examples for canonical URLs, noindex, pagination and links, with a manageable review plan.
11 min
Ecommerce Packaging: Unboxing and Shipping Protection
Plan ecommerce packaging around product protection, packing costs, sample testing and print approval, while creating a clear, thoughtful unboxing experience.
11 min
Before You Open a Shopify Store: The Complete 2026 Guide
Plan your Shopify launch: product data, payments, shipping, tracking and SEO, with a practical checklist and priorities for the first 90 days.
16 min
Marketplace or Your Own Online Store? How to Decide
Marketplaces bring traffic, your own store brings margin and customer data. A practical way to decide where to start, and when to run both.
3 min
Ecommerce ROAS: Profitability and Break-Even Guide
Evaluate ecommerce ROAS alongside contribution margin, refunds and customer acquisition. Practical break-even examples and checks for better budget decisions.
12 min
How to Plan a Shopify Migration Without Losing Sales or SEO
Moving to Shopify is mostly about data, URLs and tracking. A step-by-step plan to migrate without losing orders, rankings or customer trust.
3 min
Tell us what you want to grow.
Share your goal and timeline. We reply with next steps.