Page count alone does not explain the cost of a website. Two proposals can look similar while assigning very different responsibilities for content, integrations and support. This guide describes cost components rather than a fixed agency price.
What to check
- Separate one-off discovery, design and build from recurring costs.
- Specify who writes copy and prepares product information and photography.
- List languages and the translation and localisation work required.
- Describe each integration through the actual workflow it must support.
- Include old-content migration and URL redirects where needed.
- Compare mobile, form, accessibility and tracking checks.
- Define revisions, approval responsibilities and training.
- List hosting, domain, software licences, maintenance and support separately.
Practical example
A site built from approved client copy is a different scope from a project that includes copywriting, photography and catalogue migration. Compare the deliverables before comparing totals.
Decision standard
A useful proposal shows what is included, who supplies each input and which costs continue after launch.
