In Google Ads, what matters is what happens after the ad is seen. We plan Search, Shopping, Performance Max and, where suitable, display and remarketing around your business goals, in Türkiye and international markets. Ad spend, our fee and measurement scope are always kept separate.
Goals and campaign structure
We define business goals such as quote requests, calls or sales, then group services and search intent into a campaign structure. Location, scheduling, keywords and exclusions are set according to how your business works. Ad copy and the landing page must tell the same story.
No budget increase without measurement
A submitted form is not the same as a qualified enquiry. We define conversion events and, where possible, connect them with lead quality. Analytics and ad tags must respect cookie choices. We avoid making performance decisions until missing or duplicate conversions have been fixed.
Ongoing optimisation and transparent reporting
Search terms, ads, budget allocation and page experience are reviewed regularly. Reports show spend, conversions, cost and data limitations, not just impressions. Results are affected by competition, bids, seasonality and your capacity to sell. We do not guarantee sales or revenue.
Frequently asked questions
Whose name is the ad account in?+
Wherever possible the account stays in your ownership; we are given the management access we need.
How do we set the budget?+
We look at target locations, services, competition and an acceptable cost per enquiry, then start with a controlled plan.