Target market and institutional messaging
We define the market, language and service scope the institution wants to communicate. Digital messaging is organised around institutional information and clear contact channels.
Content and enquiry experience
Website, content and campaign needs are reviewed together. Medical information is approved by the institution’s authorised clinical team; personal health details are not requested in the agency’s general contact form.
Relevant experience: Estethica
Estethica is part of our work in health tourism. The service scope is digital communication for health tourism.