Campaign goal and budget
We review the brand’s goal, target market, landing page and available content together. Campaign objectives and test budgets are defined for the engagement. Media spend is separate from the agency fee.
Creative testing and management
We plan variations in hooks, messages and videos. Delivery monitoring and creative review are tied to the campaign objective. Production volume and revisions are defined in the written proposal.
Performance review
Spend, relevant traffic and, where applicable, enquiry or sales signals are reviewed together. Tracking gaps and differences in attribution definitions are documented.