Example scenario
Online sales in Dubai, quotes in Saudi Arabia
A business sells selected products online in the UAE. In Saudi Arabia its sales team handles corporate enquiries. A shared reporting target based on completed checkouts obscures the performance of the Saudi campaign.
How would we approach it?
We plan a Dubai store page with product information and delivery coverage, and a Saudi landing page with quote requirements and an enquiry form. We track orders for one market and sales-qualified enquiries for the other.
Define the offer and market before buying media
A retailer delivering to Dubai and a B2B business accepting enquiries from Qatar need different landing pages and follow-up. We begin with the offer, the cities you can serve, customer language, currency, delivery terms and when your team can respond. Within the UAE, the campaign can reflect which emirates you cover and where a different fulfilment or sales arrangement is needed.
If you want to enter Saudi Arabia or Qatar, we review the buying journey for each market before combining results. A landing page may need Arabic or English content, clear shipping terms and a contact method your team can support. We assess whether the site can handle those requirements before recommending wider coverage.
Choose the job for Google and Meta
Search campaigns can reach people actively looking for your offer. Meta creative can show how a product works or introduce an unfamiliar offer so potential buyers understand it. The initial plan depends on search demand, the quality of product data, available creative and the sales process. When the same offer runs across both channels, we give each channel a defined purpose so the results are interpretable.
We check that the ad and the page agree on price or enquiry criteria, market, availability and next step. For Arabic materials, we review wording and right-to-left layouts with the appropriate language support. For product campaigns, we review whether the product feed and delivery details are ready before expanding.
Report on the outcome you can act on
For a store, we agree where orders and net revenue can be verified. For a sales team, we define what makes an enquiry qualified and how a quote or won sale is recorded. A click, a submitted form and a won sale each answer a different question. We structure the campaign and reporting so your team can read the relevant outcome.
When platform and site reporting differ, we explain factors such as attribution windows, consent and tracking coverage. We review spend in the context of the market, campaign objective and volume of usable evidence. The proposal shows reporting frequency, agency fees and media spend separately.
What you receive at the start
We can begin by reviewing your active accounts and current landing pages. The initial plan sets out the market and offer to test first, essential measurement, creative directions and when the team should reconsider the budget. For example, we can agree what counts as a serviceable enquiry before using it to assess a campaign.
Questions before you start
Can one campaign cover the UAE, Saudi Arabia and Qatar?
Even with the same product and language, delivery, pricing, stock, support and objectives may differ. We assess demand, operational readiness and test budget by market before deciding whether to group them. If the sales journey differs, a localised landing page may be more useful.
Should we start with Google Ads or Meta?
We look at search demand, how people discover the product and which creative assets you have. Search can suit a clear comparison or purchase intent. Meta can suit creative tests when the product needs to be seen in use. If funding supports both, each channel gets a clear job and metric.
How are media spend, management and production costs separated?
Media spend appears in your ad account. The proposal lists setup and ongoing management as well as any separate localisation, creative production or landing page costs. The initial budget discussion also sets the market, test period and decision criteria.
How do you measure advertising for a business that sells through enquiries?
We distinguish a submitted form from a qualified sales enquiry. If the CRM or sales team can report outcomes, we can plan measurement that connects enquiry quality and proposal results to their originating channels. Access, consent and the length of your sales cycle determine how results are read.
Can the scope include Arabic ads and landing pages?
We agree markets, languages, translation and approval responsibilities before quoting. Where there is an Arabic version, we check right-to-left layout, mobile forms, currency and support language together. Ad accounts, assets and web access can stay under your business ownership.