Sustainable Meta advertising starts with clear ownership. When the Facebook Page, Instagram account, Business Portfolio, ad account, Pixel, data sources and team permissions get tangled, access and tracking problems follow. We set this structure up in your ownership, with role-based access, ready for measurable campaigns.
Business Manager and asset ownership
We inventory existing business portfolios, pages, Instagram accounts and ad accounts, and report assets with unclear ownership. If a new structure is needed, it is created with your company details. We never ask for passwords; access is granted by role. Two-factor authentication, admin count and recovery options are reviewed.
Ad account, billing and security
Currency, time zone and payment responsibility are agreed before the account is created, because they are not always easy to change later. Spending limits and verifications are set by Meta. Payment and identity details are entered securely by the business owner. Suspicious extensions, shared passwords and unknown users are removed before campaigns start.
Meta Pixel, events and Conversions API
We define events that matter to your business: page views, product views, add to cart, checkout, purchase or form submission. Pixel and, where suitable, the Conversions API are configured so the same event is not counted twice. Domain verification and event testing are completed. Data use and consent must match your legal approach.
Pre-campaign testing
Ad links, UTM parameters, landing pages, mobile speed and conversion events are tested. The campaign objective is matched to the result being measured. Creative formats and copy are prepared for different intents, and the first budget is sized to allow learning while staying under control.
Frequently asked questions
Whose name is the ad account in?+
Wherever possible the account and core assets stay in your ownership; we receive the access we need.
Can you guarantee a restricted account will be reinstated?+
No. Reviews and appeals are handled by Meta. We analyse the cause and guide you on the right documents and setup.
Can we advertise without a Pixel?+
Some campaign types work, but understanding and optimising website conversions requires proper tracking.