Social media management is communication work, not just posting images regularly. We learn your audience and brand voice, then set up content planning, design, publishing and review together. Platform choice is based on business goals, not follower counts.
Content pillars and publishing calendar
We define content areas such as product stories, expertise, team, how-tos and community. Every post has a purpose; images, short video and captions work together. Planned content follows an approval calendar, with room left for campaigns and news.
Brand voice and community
We agree in advance how messages are answered, which questions are passed to your team and how negative comments are handled. Working hours and response responsibilities are clear. Community management, customer service and ad management are different jobs and are scoped separately.
Reporting and content development
Reach and engagement alone are not success. We look at saves, website visits, qualified messages and contribution to sales, and use the results to plan the next month. Shoots, account management and paid ads can be added as separate items.
Frequently asked questions
Should we be on every platform?+
No. It is better to focus on the channels where your audience is and where you can publish quality content consistently.
Is ad spend included?+
Platform ad spend, content production and management fees are separate items, stated clearly in the proposal.